Why Cybersecurity Should Be a Priority

cyber security

Many small businesses do not always have security in mind. But they can be victims to hackers just like big corporations. Cybersecurity issues have been on the rise and companies are beginning to realize that this is also a concern like physical security.  Cybersecurity has now become a top priority in this digital world. Customers […]

What B2B Customers Want from E-Commerce Business

B2B customers

The COVID pandemic has brought about the rise of e-commerce websites as a way for businesses to sustain and add a revenue stream. Many B2B companies have launched their own e-commerce marketplace.For a lot this was a significant shift from the traditional way of doing business and have not taken into consideration the different requirements […]

Ways to Maximize Social Media and SEO

social media SEO

SEO or Search Engine Optimization has a very important part in any digital marketing plan. This helps people find their way to the website and to the content.  The higher a page ranks on the SERP, the more people will visit the page. Social media is another effective way to bting traffic to the website.  […]

B2B Marketing: An Introduction

business to business

B2B marketing or business to business marketing may not be so interesting to some people but the fact that it entails working with a group or company of shareholders makes it complex and challenging. Ever since the COVID 19 pandemic, companies have been forced to adapt to the changing digital landscape and offer B2B brands […]

About Omnichannel Marketing

omnichannel marketing

Omnichannel marketing is one of the strategies that have cropped out in the digital marketing world.  It is a new buzzword that we hear from time to time. There is a need to understand  what omnichannel marketing is all about. According to Mark Barton, an marketing expert: “A marketing tactic that is cohesive, first and […]

How SEO Benefits Small Businesses

search engine optimization SEO

SEO is important for small businesses. There are many questions as to how small businesses manage their SEO campaigns with limited budgets. To be very direct, it boils down to prioritizing needs and seeing to it that it is successful moving forward. This is an important element to grow the online presence while trimming costs […]