Enhancing Call Center Excellence: 6 Key Performance Indicators (KPIs) to Track

In the fast-paced world of customer service, call centers play a pivotal role in ensuring seamless interactions between businesses and their clientele. Delivering exceptional service requires a precise understanding of performance metrics, which help optimize operations and maintain high customer satisfaction levels. Here, we explore six key performance indicators (KPIs) that serve as compasses, guiding […]

What is a Virtual Assistant and How Can We Help Your Business?

Are you drowning in a sea of tasks and struggling to keep your business afloat? Well, fear not! Virtual Assistants are here to rescue you. These highly skilled professionals can handle a variety of tasks, from managing your social media profiles to maintaining your book of accounts. They can even create engaging social media marketing […]

Client Self Service Options for the Business

self service options

It is common for most businesses today to maintain some sort of self-service option to help support customer service and even sales.  A collection of knowledge base articles are collected for the customers to read when they are looking for solutions. Self-service options provide customers the opportunity to sell solutions on their own. This empowers […]

Why You Need a Customer Centric Business

customer centric

These days businesses should have a customer centric strategy to survive, Many businesses still fail to implement  customer centricity  as a vital component of the business values. Many are not centered on their customers and in most likelihood the B2B business is short on customer centricity. When the business is not customer centric Most B2B […]

Choosing Fonts for Packaging

fonts for packaging

Fonts for packaging can help attract customers to the product. We present some tips on which font to use. Designs of most custom packaging usually have the product logo as the focal part in the center of the box. There should also be a catchy tagline that would be readable.  The fonts used must be […]

Best B2B Websites to Derive Inspiration

b2b website

Well designed B2B websites may be a factor for converting visitors to purchasers. Those who want to redesign or even create a new website for their business can find inspiration from these B2B website examples. Whether its a redesign or a new website, BurkiBPO can assist and create the website that you always wanted.  Blake […]

What B2B Customers Want from E-Commerce Business

B2B customers

The COVID pandemic has brought about the rise of e-commerce websites as a way for businesses to sustain and add a revenue stream. Many B2B companies have launched their own e-commerce marketplace.For a lot this was a significant shift from the traditional way of doing business and have not taken into consideration the different requirements […]

Ways to Maximize Social Media and SEO

social media SEO

SEO or Search Engine Optimization has a very important part in any digital marketing plan. This helps people find their way to the website and to the content.  The higher a page ranks on the SERP, the more people will visit the page. Social media is another effective way to bting traffic to the website.  […]

B2B Marketing: An Introduction

business to business

B2B marketing or business to business marketing may not be so interesting to some people but the fact that it entails working with a group or company of shareholders makes it complex and challenging. Ever since the COVID 19 pandemic, companies have been forced to adapt to the changing digital landscape and offer B2B brands […]

About Omnichannel Marketing

omnichannel marketing

Omnichannel marketing is one of the strategies that have cropped out in the digital marketing world.  It is a new buzzword that we hear from time to time. There is a need to understand  what omnichannel marketing is all about. According to Mark Barton, an marketing expert: “A marketing tactic that is cohesive, first and […]